Read our 'Shifting the Menu' report
Read our 'Shifting the Menu' report and learn how you can reduce the carbon footprint of fast-food by switching to plant-based options.
Join the Plant Protein Challenge
Join nowAre you ready to discover the power of plant protein? We've got you covered with all the support you'll need throughout the challenge with:
- A free meat reduction starter kit
- Quick, tasty, and nutritious recipes to make at home (Ready in 30 minutes or less!
- Support from our meat reduction experts and a nutritionist to ensure you hit your protein goals
- An online community of challenge participants to share meal ideas and to help keep you motivated!
Harness the power of plant protein
Recipes, videos and more!
You can commit to swapping meat for plant-based protein for just three days a week over 8 weeks.
And we’ll be supporting you every step of the way with quick, tasty, and nutritious recipes, advice from a nutritionist, a plant protein challenge starter pack and more!
Small changes make a real difference
You don’t need to take an all or nothing approach. By making even small changes to yours and your family’s diets, you can help make a big difference for your health, the health of our planet, and the wellbeing of animals.
If you're already eating plant-based, that’s fantastic! There are still plenty of ways to get involved like asking friends and family to join the challenge or sharing your favourite recipes using the #PlantProteinChallenge hashtag.
Everyone’s journey is different and every small change for the better is better than no change at all.
Sign up to go plant based for three days a week in our 8-week programme.
Up for the challenge?
#PlantProteinChallenge
You'll get access to an easy-to-use online calculator at the beginning and end of the challenge to track your progress and see the positive impact your plant protein journey has had on the environment, and for animals.
Start now
For people, planet and animals
Health
Protein is important for the health of our bodies. However, many Australians are eating more than double the amount of red meat recommended in the Australian dietary guidelines. Eating more plant-based meals in your diet will still deliver your protein needs and can help reduce your risk of heart disease, the leading cause of death in Australia, as well as lowering your chances of developing other diseases like Type-2 diabetes.
Environment
Climate change is one of the biggest threats to the planet we call home and animal farming is one of the largest sources of greenhouse gas emissions in the world. Farming animals is also incredibly water intensive – resulting in large volumes of water being used every day. In a drought-prone country like Australia, this is unsustainable. Eating more plant-based foods has been shown to result in a reduced environmental impact, including lower greenhouse gas emissions and reduced water usage.
Animals
Around the world, 50 billion animals are forced to live and suffer in factory farms every year. They’re treated like cogs in a machine and endure short, miserable lives in small cages, crates or pens where they can’t behave naturally. Animals are sentient beings who feel pain and emotions like joy, or fear. Choosing to eat more plant-based meals will help reduce the demand that fuels this cruel system.
Why swap meat for plant based protein?
A low emission, sustainable and cruelty-free food system
A new study by UTS for World Animal Protection found that swapping your regular beef burger with a plant based beef burger will easily help you achieve a whopping 90% reduction in the global warming potential of your meal and massively reduce the usage of land and water by 94% each.
Three-quarters of all Australians over the age of 14 frequently eat at fast food restaurants, mostly consuming meat and other animal products that come from low-welfare and high-emissions farming systems.
Australia has the highest global consumption levels of meat, which is one of the largest sources of methane, a gas more potent than carbon dioxide. This explains why our country emits elevated levels of greenhouse gases (GHG) from the food sector. It is time we realise the significant impact of our food choices on the environment, our health, and animals.
You can actively contribute to achieving the transition to a low emission, sustainable and cruelty-free food system by ordering more sustainable menu options and cooking more plant based meals at home using our delicious recipes. To make it easy for you to reduce your carbon footprint and make an enormous difference to our planet, we have created the Plant Protein Challenge.
Animals in farming
More than 80 billion land-based farm animals are eaten every year. Most are cruelly confined to industrial, low-welfare food systems.
Your food choices
Your food choices can have a big impact on your health, the planet and farm animal welfare.
Call on KFC to offer kinder menu options
Call on KFC to add a permanent plant-based alternative to their menu nationwide.
World Animal Protection uses all reasonable efforts to ensure that the guidance and recommendations contained on the website, in emails and printed materials. (“Information”) is accurate at the time it is published. However, World Animal Protection makes no guarantees as to the completeness or reliability of the Information and does not commit to keeping the Information updated. The Information is of a general nature. In no way should the Information be seen as a replacement for specialist advice from your doctor. Please contact your doctor for specific advice regarding your diet and health.