How it's funded

Factory farming operations are typically financed by banks and investors, who allocate resources to industries that yield maximum profits.

But unfortunately, one of the main reasons this industry is so profitable is because animals are treated unacceptably - raised in cramped, unsanitary and inhumane conditions – and the factory farming industry is allowed to externalise the cost of the damage it causes to the climate, environment and human health.

If conditions for animals were improved and the industry paid for the damage it causes, then the price of meat would be higher and plant-based and other alternatives would be more competitive, if not cheaper already.

To stop the growth of this industry we need to divert these financial flows to humane and sustainable proteins.

Image credit: Jo-Anne McArthur / We Animals Media

How your super could be funding animal cruelty without your knowledge

Our research shows that 90% of superannuation funds don’t have a public policy on animal welfare, meaning you could be unintentionally fuelling cruel practices such as intensive factory farming which feeds off the suffering of animals.

As superannuation funds grow every larger and look to invest in animal agriculture operations, it becomes even more likely that your superannuation is funding cruelty.

We are sure you don’t want to finance animal suffering. You can find out your super's position is on animal welfare to ensure you are not playing a part in exploiting farm animals.