PayPal Melbourne Fashion Festival bans feathers, becomes wildlife free
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Thanks to your support, PayPal Melbourne Fashion Festival is set to say goodbye to animal cruelty and become completely wildlife free from 2025.
Image credit: Jesús Esteban San José
PayPal Melbourne Fashion Festival (PMFF) has just announced that they will be amending their wildlife policy to be completely wildlife free, after banning wild animal feathers. This humane decision comes only a few years after they banned the use of fur and wild animal skins from their event in 2018.
With your support, World Animal Protection worked on this important policy engagement in collaboration with ‘total ethics fashion’ non-profit, Collective Fashion Justice.
This new policy sends a clear message that there is no place for the exploitation and abuse of wild animals in fashion.
By adopting a wildlife friendly policy, PMFF has just joined a growing list of progressive fashion events around the world that are embracing innovative alternatives to feathers, skin and fur.
We will be keeping the pressure up on other fashion events follow PMFF’s lead, with policies that show wild animals must be left in the wild, where they belong.
Each year, tens of thousands of wild animals such as ostriches and crocodiles are cruelly exploited and brutally slaughtered for the profits of fashion brands that have not progressed to humane and innovative alternatives.
Thanks to your support, our reports ‘Cruelty is Out of Fashion’ and ‘Feathers are the New Fur – Cruelty in Disguise’, in collaboration with Collective Fashion Justice, helped to influence PMFF’s decision to go completely wildlife free.
Their decision to adopt a wildlife friendly policy will give countless fashion brands the much-needed push to stop using products where animal cruelty is involved.
Together, we can create a wildlife friendly future for fashion.
End fashion cruelty
Pledge to not purchase, wear or promote any wild animal skins, feathers, or wild animal fur products.
Cruelty is out of Fashion
Read our 'Cruelty is out of Fashion' report and learn how millions of wild animals suffer every year for the profits of fashion brands.
Feathers are the new fur
Read our 'Feathers are the New Fur' report and learn how wild birds suffer for the fashion industry.