Tricia Croasdell
Chief Executive
Tricia has held pivotal roles with global organisations including WWF and stints at 10 Downing Street and as Director of Communications for HM The Queen’s Commonwealth Summit. Based: London
Our team
Our global team of experts inspire and mobilise organisations and individuals to create change for animals in need.
To find out more or schedule an interview, contact our media team.
Ben Pearson
Country Director
Ben has more than 24 years’ experience advocating for the environment and animals, working for NGOs and government both in Australia and overseas. Based: Sydney
Lena Aahlby
Global Director of Campaigns and Advocacy
Lena previously worked for Greenpeace as Global Campaigns and Programme Director and now heads up World Animal Protection’s global programmes. Based: Sydney
Kelly Dent
Global Director of External Engagement and Media
Kelly has 25 years’ experience lobbying and campaigning on climate change, poverty, corporate accountability, trade, labour and human rights around the world. She has previously worked in international aid development with Oxfam. Based: Sydney
Mark Dia
Director of Campaigns
Mark is taking more than 20 years of experience in campaign leadership on various issues like environment, human rights and labor and focusing this on improving the lives of animals globally. Based: Philippines
Michelle Baxter Wickham
Head of Food Systems Strategy
Michelle has spent more than 25 years working in the private, public, and civil society sectors to positively impact the lives of both animals and humans through service delivery and campaigning. Based: London
Dr Neil D'Cruze
Global Head of Wildlife Research
Neil is a wildlife biologist with expertise in conservation, illegal wildlife trade and animal welfare. He has led research projects all over the world and has discovered six previously unknown species. Based: London
Learn more about our work
What we do
Working around the world to end the needless suffering of animals by inspiring people to change animals’ lives for the better.
Animals in farming
More than 80 billion land-based farm animals are eaten every year. Most are cruelly confined to industrial, low-welfare food systems.
Animals in the wild
At least 1.6 trillion wild animals are exploited as commodities and suffer through people’s actions every year.
Keep up to date
Join thousands of animal lovers fighting to protect wildlife and give farmed animals good lives. Sign up now to receive emails with all the ways you can help.
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